Kris Barnes · Fractional CMO and growth marketer
I'm a growth marketer and fractional CMO. I help D2C brands, founders and authors grow by setting the strategy and doing the work myself: paid acquisition, CRO, email and lifecycle, SEO and digital PR.
Growth Kompass is a Singapore-based company working with clients globally, including the UK, the Netherlands, the US and Singapore. When you work with Kompass, you work with me.
MONPURE revenue in the first six months
by year two, from a standing start
artists in the Bonny Snowdon Academy community
plus Vogue, the Daily Mail and Law360 for clients
An unusualroute in.
I didn't start in marketing. I started by selling, which is still how I judge every campaign: did it bring in customers, or just attention?
Financial services
Trainee financial adviser in the UK, then a sales consultant in Hong Kong. It taught me how people actually decide to buy.
In-house growth
Leading digital for brands and institutions, from a fitness group to the University of Cambridge's Centre for Alternative Finance.
MONPURE London
A full D2C launch for a premium scalp and haircare brand: £500k in six months and over £2m by year two.
Growth Kompass
Fractional CMO work for consumer brands, and book PR for independent authors. Based in Singapore, working with clients globally.
What you cancount on.
The principles every engagement runs on, whether it's a short audit or a year as your fractional CMO.
You get strategy and delivery from the same person. No account managers, no hand-offs to a junior team.
Work is scoped around deliverables and results, never day rates. You know what you are getting before we start.
Every engagement starts with a fixed-scope piece of work, so you can see how I think before committing to more.
Paid, email, SEO, PR and your website treated as one system, so money spent in one channel isn't wasted in another.
If I'm not the right fit, or something won't work, I'll say so. Coverage is earned, not promised.
I report what the work actually produced: revenue, enquiries and cost per customer, not just activity.
- Who
- Kris Barnes, fractional CMO, growth marketing consultant and book publicist.
- Based in
- Singapore, working with clients in the UK, the Netherlands, the US and Singapore.
- Works with
- Founder-led D2C and ecommerce brands, startups and scale-ups, and non-fiction authors.
- Services
- Fractional CMO, growth audits, Meta, Google and Amazon Ads, CRO, Klaviyo email, SEO and GEO, digital PR and book PR.
- Headline result
- Led the D2C launch of MONPURE London: £500k revenue in six months and £2m+ by year two.
- Coverage
- Client coverage in BBC News, ITV, The Sun, Vogue, the Daily Mail and Law360.
- How it works
- A free discovery call, then a fixed-fee audit or first project, then an optional retainer. Priced on deliverables, never day rates.
Brands andinstitutions.
From founder-led D2C brands to a Cambridge research centre, across beauty, wellness, health, education and tech.
People I'veworked with.
Founders, chairs and authors on what working together is actually like.
I absolutely loved working with Kris - he was fundamental to our SEO, content, and ad strategy. Kris felt like a true thought partner and member of the team. He was willing to jump in wherever he was needed, and could do both strategy and execution. I'd highly recommend working with Kris and hope to work with him again in the future!
Kris is data driven, highly ambitious, takes his time to understand the business and its needs very deeply and seems to be able to do the work of 5 people in half the time it takes 1. He thinks strategically, laterally and is just that excellent marketing all rounder that you want on your team.
Diligent and supportive as well as brilliant at leading projects with a calm, focused energy and excellent people skills, which extended to customers as well as key stakeholders.
Kris is a self-starter and took the initiative to independently set up our social media, database, and customer support software and systems from scratch. He is motivated, versatile, and a strong team player.
Kris is an outstanding marketer for author entrepreneurs. I have truly enjoyed working with him on promoting my first book. Highly recommended.
Let's work outyour next step.
A 20-minute call about where you are and where you want to be. If I can help, I'll tell you how. If I can't, I'll tell you that too.