AI search optimisation (GEO)
Your customers now ask ChatGPT, Perplexity, Gemini and Google's AI answers what to buy and who to use. I make sure your brand is the one they recommend, and track the traffic and sales it sends you. A one-off project on a fixed fee, for Singapore brands and beyond.
SEO for theanswer engines.
Generative engine optimisation (GEO) means making your website easy for AI assistants to read, trust and quote, so that when someone asks a question your business can answer, you are in the reply.
Search is becoming a conversation
People ask for a recommendation and get one answer with a short list of brands, not ten blue links. If you are not in that answer, you are not in the running.
Most sites are hard for AI to read
Key facts sit in images, prices and products lack structured data, and nobody answers the questions buyers actually ask. AI tools fill the gaps with your competitors.
AI visitors arrive ready to buy
Someone who clicks through from a ChatGPT recommendation has already been told you are a good fit. It is a small channel today with high intent, and it is growing.
SupplementHub:AI search that sells.
SupplementHub is a premium supplement retailer in the Functional Nutrition Group, selling across Europe. From early 2026 I optimised the site for AI search, with every AI visit and order measured through to revenue.
What I did
- Answer content. Blog articles built around the questions shoppers ask AI tools, each opening with a clear, quotable answer.
- Product schema. Structured data on products so AI tools can read price, availability, ingredients and reviews accurately.
- llms.txt. A plain-language guide to the site written for AI crawlers, pointing them to the pages that matter.
- Measured to revenue. AI assistants tracked as their own channel in attribution, so every visit and order is measured, not guessed.
Source: SupplementHub attribution data (Billy Grace, last-click), AI assistant traffic including ChatGPT, Perplexity, Copilot and Gemini.
Six fixes that getyou quoted.
The same playbook I use for SupplementHub and on this website, adapted to your category and your customers' questions.
AI visibility check
I ask ChatGPT, Perplexity, Gemini and Google's AI answers the 20 to 30 questions your buyers ask, and record who gets recommended and why.
Structured data
Organisation, product, service, FAQ and review schema, so AI tools read the facts about your business correctly.
Answer-first content
Pages and articles that answer real buyer questions in the first two sentences, the way AI tools like to quote them.
llms.txt and crawl access
A guide to your site for AI crawlers, and a check that robots rules are not blocking the assistants you want.
Consistent facts everywhere
Your name, location, offer and proof stated the same way across your site, Google Business Profile, directories and press.
Tracking in GA4
AI assistants set up as their own channel, so you can see the visits, leads and sales they send each month.
A one-off project,fixed fee.
Fees are agreed before we start and depend on the size of your site. You keep everything I build.
AI visibility audit
- 20 to 30 buyer questions tested across four AI tools
- Who gets recommended instead of you, and why
- Prioritised fix list
Audit and fixes
- Everything in the audit
- Schema, llms.txt and crawl fixes made for you
- Key pages rewritten answer-first
- AI traffic tracking set up in GA4
- Re-test after 60 days
Ongoing visibility
- New answer-first articles each month
- Monthly AI visibility re-test
- Report on AI visits, leads and sales
Goodquestions.
What is GEO?
Generative engine optimisation is the work of making your website easy for AI assistants such as ChatGPT, Perplexity and Gemini to understand, trust and quote, so your business appears in their answers and recommendations.
Is GEO different from SEO?
It builds on SEO rather than replacing it. Good SEO helps, but AI tools also lean heavily on structured data, clear answers to specific questions and consistent facts across the web. Those are the gaps most sites have.
Can you guarantee ChatGPT will recommend us?
No one can. AI answers change and every tool works differently. What I can do is remove the reasons they leave you out, measure where you appear before and after, and track the traffic and sales that come through.
How do I know if AI tools are sending me customers?
Most analytics setups lump AI visits into referral traffic. Part of the project is setting up AI assistants as their own channel in GA4, so you can see visits, leads and revenue from ChatGPT and others each month.
Do you work with Singapore businesses?
Yes. I am based in Singapore and work with brands here and globally, including the UK, the Netherlands and the US. The work is done remotely with a call at each stage.
From theInsights blog.
Plain answers to the questions founders ask before hiring senior marketing help.
What does ChatGPTsay about you?
Tell me your website and the questions your customers ask. I will show you who AI tools recommend today and what it would take to get you into the answer.