Growth marketing audit
A fixed-fee review of your marketing, from tracking and paid ads to your website, email and search. You get a clear picture of what is working, what is wasting money and a prioritised plan for the next 90 days.
Every channel,one system.
I look at your marketing as one joined-up system, because money wasted in one channel usually shows up as a problem in another.
Tracking and attribution
Is GA4, your pixels and your reporting telling you the truth? Most audits find something here first.
Meta, Google and Amazon Ads
Account structure, targeting, creative, bidding and where budget is leaking.
Conversion and checkout
Landing pages, offer, product pages and checkout, judged on what turns visitors into customers.
Email and lifecycle
Klaviyo flows, campaigns and list health, and the repeat revenue you are leaving behind.
SEO and AI search
How you show up on Google and in AI tools such as ChatGPT, and the fixes that matter most.
Positioning and offer
Whether your message, pricing and offer are clear enough for the channels to work.
A plan youcan act on.
Not a 60-page slide deck. A clear, prioritised set of actions with the reasoning behind them, so you or your team can start straight away.
- Written audit report covering every channel in scope, with evidence.
- Quick wins you can act on in the first week.
- A 90-day roadmap with priorities, targets and budget guidance.
- A walkthrough call to talk through findings and answer questions.
- Clear options for what happens next, with no obligation.
Four steps,fixed scope.
A small paid first step, so you can see how I think before committing to anything bigger.
Discovery call
A free 30-minute call on your goals, numbers and what you want looked at.
Access and questions
Read-only access to your accounts and a short questionnaire about the business.
Audit
I review every channel in scope and build the findings and roadmap.
Walkthrough
We go through the report together and agree your next steps.
Goodquestions.
How long does the audit take?
Usually two to three weeks from the day I have access to your accounts and data, depending on how many channels you run.
How much does it cost?
The audit is a fixed fee, agreed before we start and based on the size of your business and the channels in scope. No day rates and no surprises.
What access do you need?
Read access to your analytics (such as GA4), ad accounts, ecommerce or website platform and email tool, plus a short questionnaire and your recent numbers. Nothing is changed during the audit.
Do I have to sign up for a retainer afterwards?
No. The roadmap is yours to keep and run however you like. Some clients run it in-house, some ask me to deliver a launch project, and some move to a fractional CMO retainer.
Is it only for ecommerce brands?
No. It works for D2C and ecommerce brands, startups, service businesses and authors with a business behind their book. The areas I focus on change with your model.
From theInsights blog.
Plain answers to the questions founders ask before hiring senior marketing help.
Ready to seewhat's working?
Tell me about your business and what you want to fix. I will tell you whether an audit is the right first step.