AI marketing
Three practical ways I use AI to grow brands: getting you recommended by ChatGPT and AI search, building agents that take repetitive work off your team, and reporting that tells you what to do next. Run by a growth marketer, measured in revenue, with a person approving everything.
Three waysAI pays its way.
Each one starts small, on a fixed fee, and is judged on the result it brings rather than how clever the technology is.
AI search optimisation (GEO)
Get your brand recommended when customers ask ChatGPT, Perplexity, Gemini and Google's AI answers what to buy and who to use.
+49%orders from AI assistants at SupplementHub, Jan to Oct 2026 vs 2025
AI search optimisation → Save timeAI workflow setup
Two or three AI agents that draft, research, report and monitor in the background, built into the tools your team already uses.
3 to 4 weeksfrom first map to agents live, on a fixed fee
AI workflow setup → Decide fasterAI reporting
A plain-English report every Monday from your GA4, store, email and ad data, with daily alerts when something breaks.
3 actionsevery week, not another dashboard to read
AI reporting →I run my ownbusiness this way.
Before I build anything for a client, it has already been running in my own business for months. These are the results I can point to.
Practical,not hype.
AI is a tool for growth, not the point. Three rules shape everything I build.
Start with the money
Every project begins with the number it should move: revenue, leads, hours saved or cost per sale. If it cannot be measured, it does not get built.
People approve everything
AI drafts, researches and reports. Anything that reaches a customer, a journalist or your ad budget is checked and approved by a person first.
Built into your tools
Gmail, Google Drive, Slack, Shopify, Klaviyo, GA4 and your ad accounts. No new platform to learn and nothing locked in. You keep what I build.
Two easyfirst steps.
Not sure which of these you need? Start with one of these and I will tell you honestly where AI would make the biggest difference.
AI visibility check
Tell me your website and what you sell. I will check what ChatGPT and other AI tools say when your customers ask about your category, and send you a short summary of who they recommend and why.
Get your free check → Fixed feeGrowth marketing audit
A full review of your tracking, paid media, website, email and search, including AI search, with a prioritised 90-day plan.
See the growth audit →Goodquestions.
What is AI marketing?
For me it means using AI where it measurably helps growth: getting your brand recommended in AI search, automating repetitive marketing work with agents, and turning your data into clear weekly actions. It is not about replacing your team or publishing AI-written content unchecked.
Do you sell software?
No. I build on the tools you already use and any AI subscriptions are billed to you directly. You keep the agents, prompts, reports and documentation.
Is my data safe?
I work with read-only access wherever possible, never move customer data into tools you have not approved, and agree a written review rule for what AI can and cannot do before anything goes live.
How much does it cost?
Every service is scoped on deliverables and agreed as a fixed fee before we start, with an optional monthly retainer after the first project. The AI visibility check is free.
Do you work with Singapore businesses?
Yes. I am based in Singapore and work with brands here and globally, including the UK, the Netherlands and the US.
From theInsights blog.
Plain answers to the questions founders ask before hiring senior marketing help.
Where could AIhelp you most?
Tell me what your team spends its week on and where growth has stalled. I will tell you which of these would make the biggest difference, or if none of them would.