Fractional CMO in Singapore
I am a UK-trained growth marketer and fractional CMO based in Singapore. I help founders and brands set the right strategy, then run paid acquisition, CRO, email, SEO and PR to hit the number that matters.
Built forgrowing businesses.
Usually companies with product-market fit that need senior marketing leadership but are not ready, or do not want, to hire a full-time CMO.
Singapore brands ready to scale
You have traction and a small team. You need a plan, the right channels and someone senior to make them work.
Brands selling online
Direct-to-consumer and ecommerce brands that need profitable paid acquisition, a website that converts and email that drives repeat sales.
Singapore to the UK and Europe, or back
Singapore brands entering the UK and Europe, and UK and European brands building in Asia-Pacific, with someone who has worked in both.
Strategy anddelivery.
You get the thinking of a CMO and the hands-on skills of a senior growth marketer in one person. No account managers and no hand-offs to a junior team.
- Growth strategy and budget: where to play, what to spend and what success looks like.
- Paid acquisition: Meta, Google and Amazon Ads, run for profit, not vanity metrics.
- Conversion rate optimisation: landing pages, offers and checkout.
- Email and lifecycle: Klaviyo flows and campaigns that drive repeat revenue.
- SEO and AI search: so customers and tools like ChatGPT can find and recommend you.
- Digital PR: earned coverage that builds credibility.
- Team and agency leadership: briefs, priorities and accountability.
Results thattravel.
The same playbook I have used for brands in the UK, the Netherlands and the US, now run from Singapore.
MONPURE London revenue in the first six months of a full D2C launch.
by year two, from a standing start.
plus Vogue, the Daily Mail and Law360 for clients.
I absolutely loved working with Kris - he was fundamental to our SEO, content, and ad strategy. Kris felt like a true thought partner and member of the team. He was willing to jump in wherever he was needed, and could do both strategy and execution. I'd highly recommend working with Kris and hope to work with him again in the future!
Clear steps,no lock-in.
You always know what you are getting, what it costs and what success looks like before any work begins.
Discovery call
30 minutes on your goals, numbers and budget. If I am not the right fit, I will say so.
Growth audit
A fixed-fee review of your brand, funnel and channels, with quick wins you can act on straight away.
Roadmap
A prioritised plan with targets, budgets and the order to do things in.
Fractional CMO
I lead and deliver the plan with you on a monthly retainer, reported monthly.
Goodquestions.
What Singapore founders usually ask on the first call.
What does a fractional CMO do?
A fractional CMO leads your marketing part-time: setting the strategy and budget, choosing the channels, managing any agencies or freelancers, and reporting on results to the founders or board. With Kompass I also do much of the hands-on work myself, from paid ads and conversion rate optimisation to email, SEO and PR.
How much does a fractional CMO cost in Singapore?
It depends on scope, so every engagement is quoted as a fixed monthly retainer or a fixed-fee project, built around deliverables rather than day rates. It is a fraction of the cost of a full-time senior marketing hire, with no recruitment fees, notice periods or long-term commitment.
Are you based in Singapore?
Yes. I am based in Singapore and work in Singapore hours, so we can meet in person or online. Growth Kompass is a Singapore-based company, and I also work with clients globally, including the UK, the Netherlands and the US.
Can you help us expand from Singapore into the UK or Europe?
Yes. I have built and scaled brands in the UK market, including a D2C launch that reached £2m+ by year two, and can plan and run your entry into the UK and Europe, including the Netherlands: positioning, paid acquisition, PR and partnerships.
Do you work alongside our existing team or agency?
Yes. Many clients already have a junior marketer, a freelancer or an agency. I set the direction, give them a clear plan and priorities, and hold the work to account against the numbers that matter.
How do we start?
With a free 30-minute discovery call, then a fixed-fee growth audit so you can see how I think before committing to a retainer.
From theInsights blog.
Plain answers to the questions founders ask before hiring senior marketing help.
Let's talk aboutyour growth.
A 30-minute call about where you are and where you want to be. If I can help, I will tell you how.