Growth withdirection.
Senior growth marketing for D2C brands, startups and authors. I set the strategy and do the work: paid acquisition, CRO, email and lifecycle, SEO and digital PR, joined up around the number that matters to your business.
From launch to£2m+.
I led the full direct-to-consumer launch of MONPURE London, the premium scalp and haircare brand: positioning, site, paid social and search, Klaviyo, influencer and PR, all run as one growth system.
revenue in the first six months after launch
revenue by year two
Across other client campaigns: tier-1 coverage in the BBC, ITV, The Sun, Daily Mail, Vogue and Women's Health, and a creative community grown past 5,000 members for Bonny Snowdon Academy.
How I canhelp.
Every engagement starts small: a fixed-scope first step so you can see how I think and work before committing to anything ongoing. Priced on deliverables and outcomes, never on hours.
Growth Foundations
For founders who need focus. A deep audit of your brand, funnel and channels, and a clear plan for where growth will come from.
- Brand, funnel and tracking audit
- Positioning and messaging
- 90-day growth roadmap
Growth Launch
For brands ready to move from plan to traction. I build and run the acquisition engine and prove what works.
- Paid social and search set-up
- Landing pages and CRO
- Email flows and reporting
Growth Partner
Fractional CMO. I join your team part-time, own the growth plan and manage channels, agencies and freelancers.
- Monthly strategy and sprints
- Channel and budget management
- Board-ready reporting
Book Marketing & PR
Publicity and Amazon Ads for independent authors and publishers, with bespoke one-to-one media pitching.
- Three-month PR campaigns
- Press kits and pitching
- Amazon Ads
The fullgrowth stack.
One senior operator across every channel, so strategy, spend and creative stay connected instead of split across five agencies.
Meta, Google and Amazon Ads. Account structure, creative testing and budget pacing built around contribution margin, not vanity ROAS.
Shopify and Squarespace optimisation, landing pages and testing roadmaps that lift the conversion rate you already pay for.
Klaviyo flows, segmentation and campaigns that turn first orders into repeat customers.
Search and AI answer-engine visibility: technical fixes, content plans and the authority signals that get you cited.
Creator and affiliate programmes set up, recruited and managed, with tracking that shows what actually drives sales.
Earned coverage in national, consumer and trade media, pitched one-to-one. Past clients have landed the BBC, ITV and Vogue.
UK roots.Global reach.
Growth Kompass Limited is a UK company. I am now based in Singapore and work with clients across three regions, with working hours that overlap all of them.
Where Kompass began
D2C, beauty, wellbeing and education brands, plus authors and publishers.
Cross-border growth
Ecommerce, health and consumer brands across Europe, from growth audits to paid media, CRO and lifecycle.
On the ground
Founders, publishers and authors across Singapore and Asia-Pacific, including brands looking to launch into the UK and Europe.
Clear steps,no lock-in.
You always know what you are getting, what it costs and what success looks like before any work begins.
Discovery call
30 minutes on your goals, numbers and budget. If I am not the right fit, I will say so.
Paid audit
A fixed-fee review of your brand, funnel and channels, with quick wins you can act on straight away.
Roadmap
A prioritised plan with targets, budgets and the order to do things in.
Delivery
I run it with you as a launch project or an ongoing fractional retainer, reported monthly.
Hi, I'mKris.
I am a growth marketer and fractional CMO. I have scaled D2C brands from launch to seven figures, led digital growth at the University of Cambridge's Centre for Alternative Finance, and run book campaigns that put authors in front of national and trade media.
Kompass exists for businesses that need senior thinking and hands-on delivery without hiring a full-time CMO or a full-service agency. You work with me directly, every time.
What clientssay.
Founders, authors and publishers across the UK, Europe and the US.
Kris is data driven, highly ambitious, takes his time to understand the business and its needs very deeply and seems to be able to do the work of 5 people in half the time it takes 1. Highly, highly recommend.
I have had the pleasure of working with Kris to market both my book and my business. His diligence, expertise, and commitment have been exceptional. I recommend him without reservation.
Kris was responsible for setting the overarching strategic direction for all digital activities, ensuring they were aligned with the broader brand and business objectives. I would not hesitate to recommend him.
Ready for yournext stage?
Tell me where you want to get to. I will tell you honestly whether I can help and what the first step looks like.